Hologram Technology is Changing the Game

Every single year, video-based strategies, artificial intelligence, and tighter regulations strike marketing departments around the world. This is particularly true in the year of 2018, with the General Data Protection Regulation (GDPR), as put into action by the EU. Coming into 2019, these trends have continued to evolve, with new ones coming out, and once more, redefining what business looks like in the twenty-first century. One of the most exciting trends in holograms this year is how holograms can be used for business. Let’s talk about how holographic technology is truly innovating the way business is done, especially the arena of marketing, and what we can expect to see moving forwards. Holographic technology isn’t simply about creating life-like images- it’s about much more. Just like how augmented reality  and virtual reality (AR and VR) systems have been able to shift our perspectives on the world. 


The latest holographic technology is able to be viewed with the naked eye, without needing any additional accessories such as a smartphone screen or a pair of 3D glasses. The Digital Signage Industry was valued at $19.61 billion in 2016, and functions as a solution for the flaws of traditional printed signage methods. With digital signage, there isn’t a need to update signs manually, printing costs for signs are cut down, and the amount of physical labor is largely reduced. Digital alternatives that are able to seamlessly blend with the modern with have been slowly starting to replace traditional signage methods. As we spend more and more time looking at screens of all types, our brains have adapted to make digital mediums much easier to absorb than traditional signs. 


However, digital signage has the issue of being screen-based and staying a 2D experience. The world around us is 3D, and hologram advertising is able to really stand out since 3D Holographic visuals let businesses take what they usually display on a screen (or poster) and turn it into eye-catching 3D content, bringing the content to life. 3D holographic visuals can transform the marketing game through their potential to inform, entertain, promote, and transform at the click of a button. Holographic visuals can also form part of an automated campaign, drawing attention and boosting interaction. These visuals are the future for PowerPoint presentations, projector-based images, and traditional signage. While these traditional solutions are time-tested, there is no escaping the reality that the public continuously expects (and demands) innovation. At marketing hotbeds such as events, companies need to pay attention to innovations such as holographic presentations in order to drive sales revenue, gain repeat purchases, and increase brand awareness. Holographic visuals totally rewrite the playing field in this case, giving brands the power to take their events to new heights. Big Holograms is a leader in the field when it comes to the holographic revolution, and we are dedicated to providing a unique premium holographic system that is able to display top-quality holographic visuals. We are here to assist with any holographic designs your company calls for. Contact Big Holograms today for your holographic design needs!

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